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Emojipedia.

Before Unicode

The carrier sets

Emoji were a Japanese mobile phone feature for a decade before Unicode encoded them. These 1,346 characters are the originals, from the three carriers whose competing sets Unicode later unified into one standard.

Frequently asked questions

What are carrier emoji?
Before Unicode, Japanese mobile operators each shipped their own incompatible emoji sets. An emoji sent between two networks could arrive as the wrong picture or as nothing at all, and resolving that is why emoji were standardised.
Which carriers had their own emoji?
SoftBank, NTT DoCoMo and au by KDDI each ran their own set, the earliest from 1997.